Training events can be a lot of fun.
A good event can motivate your team or train them on a particular initiative.
But game-changing improvements cannot happen in one day. Tweet This
Improving sales, for example, is an iterative process that must take place over time. The same is true for shaping great leadership teams.
Not even the best trainer or motivational speaker can get your team members to change lifelong habits in a single session.
That’s why the decision of whether to have a speaker come in for a single event or a consultant on board for a series of tactical visits, is critical to achieving your business goals.
I enjoy both types of gigs, but they achieve different results.
It’s a rush flying into town to deliver a 45-minute keynote or a half-day workshop. It’s a blast regaling audiences with my best bits and making people think and laugh a bit.
Yet, for me, there’s nothing like being a consultant with a good company or organization for six months or longer as we double sales or develop a super strong leadership team.
If you want people to change long-standing habits or engage in a meaningful corporate culture shift, it absolutely requires more than one training session.
A good consultant gets amazing results
Iterative messaging is amazingly powerful.
When people hear a version of the same message multiple times through various modalities and over a period of time, the message becomes almost impossible to resist.
And when your consultant uses a strategic and customized learning curriculum, the results can be astounding. I like to use lots of internal deadlines and metrics that are tied to your master business plan, for example.
Short-sighted business leaders think of consultants as a line-item expense. Strategic planners and forward thinkers consider consultants to be an investment that pays big dividends.
Good sales consulting more than pays for itself in a reasonably short period of time.
This success story could be yours
In January of 2014, I was retained by a financial services company to help improve sales.
The company flew me to 20 American cities to train their Regional Sales Managers. We learned a lot and had a blast.
We put a consulting plan in place, my client enjoyed their best revenue year in its 20-year history and October of that year was their highest grossing month in the history of the firm.
The original agreement was for me to work for 12 months, but things went so well that I was asked to stay on as a consultant for two six-month extensions and I am still working with them today as sales continue to grow.
I can help your biz in four ways
Every consultant offers a particular menu of services.
I’m known for four things: team building, leadership development, sales training, and growing companies.
Sometimes, I get hired to only work on one thing and knock it out. Sometimes, I get hired to work on one thing and then get asked to take on another. Often, I get hired to help with all four improvement plans at once because they’re all related.
Here are the four ways I will help you:
1) Help your employees work better as a team.
This type of consulting can involve time management strategies, tips for dealing with challenging personalities, and improvements to presentation skill sets. I will work closely with your team members to help them improve their work processes so they become faster, more efficient, and ultra-resourceful.
2) Work to strengthen your leadership team.
Leadership succession is the key to growing a great company or organization. Role modeling, cross training, and establishing a dedicated leadership succession plan are great ways to help your management team succeed.
I’ve groomed people for leadership and helped them develop strong character and good judgement in half the time they would on their own. Good consultants can mentor in ways the business owner and sales manager cannot. Tweet This
3) Improve sales through effective training.
Sales are the life blood of every business. Yet, even commissioned salespeople can’t seem to get out of their own way without help.
I use a teaching technique called “show-coaching,” to effectively train sales teams. Your company’s sales presentations will improve almost overnight and your professionals will sell more, better, faster.
4) Grow your business.
The basic act of growing a business is really quite simple. Just turn a profit by selling a product or service for more than it costs.
But the devil is, as they say, in the details. Running a profitable business involves human resources, payroll, team dynamics, market competition, technology, sales, and marketing (which is different than sales).
Our first visit is free and I won’t accept an assignment unless I know I can make things happen for you. I connect dots that many of my clients cannot even see–thanks to a phenomenon called “triangulation.”
Let’s get started!
We can talk by phone or via a video-teleconference. I’ve been known to fly in for the first consult, if appropriate.
Just let me know what you’d like to do. Contact me and let’s see what’s possible.