Meeting planners are getting better at sales and marketing, but we have a lot to learn, especially about the wondrous marketing power of YouTube videos. I recently received an email informing me that a dinner event I had been invited to had been cancelled. The cancellation was due to a lack of registrations and occurred only four […]
As the signature story goes, a Zappos.com call center employee received a call from a customer at 3 am one morning. The Zappos customer may have been slightly inebriated. He was frustrated that he couldn’t find an open pizza store. Instead of gently turning the customer away, the employee found an open pizzeria and arranged a […]
When it comes to presentation tips, people want help fast. Most speaking coaches know how to get to the heart of the matter right away. But not all are good at conveying their ideas. Even fewer are good teachers. Watch how I get right to the point and almost instantly help an audience member become […]
You’ve been there, admit it. You’re working on an upcoming presentation and come up with an idea that’ll really wow ’em. The idea is slightly crazy because the gimmick is really not worth the risk, but “Oh, what the heck,” you say. “I’ll try it anyway!” Canadian Prime Minister, Justin Trudeau, used such a trick […]
The cardinal sin of selling is not knowing when to walk away. Learn how to avoid unhappy deals so you can sell more efficiently and perfect your trade-craft.
Dear Prospective Client/Sales Manager– I listened carefully when you explained what was happening at your business. I’ve created a “punch list” of things I can do for your team, if you think we’re a good fit. Simply print out this email and put a check mark next to the line items that appeal to you: __ […]
Was he “the greatest?” People are saying nice things about Muhammad Ali these days. When the boxer died in 2016 at age 74, almost every epitaph referred to him as “the greatest.” It’s instructional to note that Ali had referred to himself as “the greatest” for decades. A master at self-promotion, Ali used the catch phrase to […]
Training events can be a lot of fun. A good event can motivate your team or train them on a particular initiative. But game-changing improvements cannot happen in one day. Improving sales, for example, is an iterative process that must take place over time. The same is true for shaping great leadership teams. Not even […]