Testimonials are the way to go. Why? Because when you tell people how great you are it’s advertising. But when a third-party tells people how great you are, it’s the truth. Tweet This Endorsements and third-party testimonials are vital to business growth. In the old days, a person asked a satisfied customer to send a letter of recommendation. […]
There are over 500,000 words in the English language, but some words are more important than others.
Language can motivate, inspire, and also depress, so the power of words cannot be underestimated.
As the author of many books on communication and a veteran public speaker, I’ve identified what I think are the most important fifteen words you can ever use with another person.
And since words are usually used in phrases or sentences, I’ll give you the five most powerful words, then the four most powerful, followed by the three most powerful, the two most powerful words, and finally the single most important word you can ever use with another person.