“For God’s sake, don’t say ‘yes’ until I’ve finished talking.” -Daryl Zanuck, Film Producer Selling is not about you talking, it’s about the prospect talking–even during your presentations. Important things happen when the prospect speaks. You’ll learn more about the prospect’s problem when she is talking. You can learn why the prospect is […]
You’ve been there, admit it. You’re working on an upcoming presentation and come up with an idea that’ll really wow ’em. The idea is slightly crazy because the gimmick is really not worth the risk, but “Oh, what the heck,” you say. “I’ll try it anyway!” Canadian Prime Minister, Justin Trudeau, used such a trick […]
Most of you are probably familiar with the classic public speaking adage to “Know your audience.” This is great advice for salespeople, too. The idea, of course, is that when a speaker or salesperson is familiar with the person(s) on the other side of the table, the person speaking can address that person’s needs. That […]
Certainly, it’s an honor to be asked to deliver a wedding toast. The occasion is special. Thirty people will probably whip our their phones to record what you say. Best not to take this lightly. You don’t want to come off like a buffoon for eternity, right? Here are 5 cool ideas for giving a […]
When it comes to creative messaging, how you say things is important, but so is what you say. A good seller asks questions of the prospect. But a direct line of questioning can seem like an inquisition or an interrogation, if you’re not careful. It’s far more beneficial to ask questions in an interview format, […]
Nonverbal messaging is an important part of communication and it is critical when selling. Neuro-linguistic programming (NLP) or body language can be used to reinforce what you say, but only if you practice congruence. In other words, you must do what you say and say what you do while presenting. Here are six ways […]
So you need to hire a keynote speaker? Your conference, trade show or corporate events are big deals. So much time, energy, and money will be spent entertaining and educating your audience. And now, your reputation is staked on the success of the keynote speaker you select, wow. Hiring the right keynote speaker is challenging […]
There are over 500,000 words in the English language, but some words are more important than others.
Language can motivate, inspire, and also depress, so the power of words cannot be underestimated.
As the author of many books on communication and a veteran public speaker, I’ve identified what I think are the most important fifteen words you can ever use with another person.
And since words are usually used in phrases or sentences, I’ll give you the five most powerful words, then the four most powerful, followed by the three most powerful, the two most powerful words, and finally the single most important word you can ever use with another person.