“Regrets, I’ve had a few…” Remember that old song My Way, made famous by Frank Sinatra? As a lifelong, commissioned salesperson, I can really identify with a song that references the pain of over-ambition, doubt, tears, taking “the blows,” and “my share of losing.” I’ve lost deals that would pay for a house. Not […]
My pal, Art Sobsczak makes his living teaching people how to communicate by telephone. Some might say that telephones are “old school.” But, in an age of texting, Facetiming, Zooming and other gerunds that are about to be invented, telephone communication is still a time-honored way to get things done. This is true because of one […]
According to Reed Exhibitions, a trade show company based in Toronto, there are over 12,000 trade shows in North America each year. Trade shows can be a good investment, but only if you know what you’re doing. The people at Reed estimate that while it costs about $626 to close a sale at a trade […]
Tips are important, especially tips for helping people. Selling is the art and science of helping folks solve problems. People say that selling is a science because it’s been thoroughly studied and we have lots of information about what works, such as the AIDA model (Awareness, Interest, Decision, Action) to pull prospects into the sales […]
When it comes to presentation tips, people want help fast. Most speaking coaches know how to get to the heart of the matter right away. But not all are good at conveying their ideas. Even fewer are good teachers. Watch how I get right to the point and almost instantly help an audience member become […]
“For God’s sake, don’t say ‘yes’ until I’ve finished talking.” -Daryl Zanuck, Film Producer Selling is not about you talking, it’s about the prospect talking–even during your presentations. Important things happen when the prospect speaks. You’ll learn more about the prospect’s problem when she is talking. You can learn why the prospect is […]
There’s a lot going on in The Perfect Sales Call (PSC). This important interaction involves dozens of power phrases that must be properly tested and delicately timed. Verbal cues must be matched by corresponding non-verbal cues, depending on whether the interaction is a phone call or a physical meeting. Of course, tone delivery, and timbre […]
If you’re clever about it, the telephone–our oldest selling tool–is is still a good way to get the job done. Tweet This The very first telephone call was a harbinger of things to come. Most everyone knows that Alexander Graham Bell invented the telephone, but you may not know that his first words on the […]
No matter how you earn a living, you are in the selling business. In fact, your ability to persuade is central to your success.
That’s why you must know how to deal with objections.
Strong selling is the life blood of every thriving organization. Yet, surprisingly few salespeople treat their vocation as a trade-craft. Effective salespeople maintain contact with their sales network. Successful salespeople view rejection as temporary. They constantly work to uncover and deal with objections. Here are 5 Cool Ideas for stronger sales. 1. Network “five deep.” […]
Effective marketing is not easy. The art of psychological attraction is a sophisticated mix of language, imagery, and delivery. To complicate matters, we all don’t agree about what constitutes good marketing. Some people prefer subtle messaging, some love the audacious approach. Notice that the accompanying photo doesn’t have a caption or a call-to-action of any […]
Sales are the lifeblood of every organization, right?
Even non-profit businesses and Rotary clubs must generate revenue in order to survive.
And yet, it seems to be getting harder and harder to sell. The government instituted a “Do Not Call” list in 2008. Savvy prospects are often one step ahead of the salesperson. Sales expert Jeffrey Gitomer is right when he says, “People don’t like to be sold to.”