Seems like everyone is in the persuasion business these days.
Advertisers find us through television, direct mail, billboards, radio, YouTube videos, pop-up ads, and even when we least expect it.
My dentist uses a ceiling tile to promote a teeth whitener.
Marketing companies track what we post about on Facebook and then arrange for us to see advertisements related to our interests.
Most news programs have pre-digested the stories behind the headlines and have some sort of bias in their “reporting.”
Innocent comments about society or a legislative development results in rants about how we should be more politically correct–or less so.
Everyone’s got something to sell. This “persuasion nation” extends far beyond the United States.
You can either resent all this overt messaging or get in the game.
The following is an excerpt from my new book, Work Hacks, which is about how to speed career success.
There’s nothing like a trip to a foreign country to experience new communication techniques. During a trip to Egypt, I had the opportunity to ride a camel. My encounter with the camel’s keeper inspired these hacks for being more persuasive.
1. Positive expectation is irresistible.
Persuasion works best when you are communicating with someone who wants to be persuaded. After I climbed aboard the camel, my guide led the beast about 50 feet. The guide then asked me if I was happy. I couldn’t stop smiling so naturally, I said, “Yes.”
2. Use assertive behavior in conjunction with persuasive language.
The camel steward’s objective was to receive a good-sized tip. He was correct in assuming that if I was happy with his services, I would tip well. When I admitted that I was happy, he held out his hand and said, “Now would be a good time to show me your appreciation.”
3. Nothing rewards like persistence.
I gave the camel steward some Egyptian pounds and he immediately asked for more. Surprised at his bravado, yet still delighted with his services, I gave him more money. At this point, I had only been seated on the camel for about two minutes. We then continued our stroll.
4. Make persuasion a win/win scenario.
Having received a healthy tip plus a bonus, my new Egyptian friend gave me lots of extra attention. He provided props for photographs and arranged special poses. He even made the camel smile!
5. Etiquette is very persuasive.
After the ride, the guide told me it was a pleasure serving me and thanked me for visiting Egypt. The man’s nice words helped minimize any ill effects of the persuasion and set the stage for more persuasion. He asked me for one last gratuity, which I gladly provided since I needed help getting down from the camel. Mind your manners and you’ll get people to do stuff.
Book launch event in Michigan, November 2
If you’re in southeastern Michigan, you’re invited to attend an exciting book launch for Work Hacks: 300+ Ideas to Speed Career Success.
Michael will be reading short excerpts from the book and delivering a high-content customer service program.
Tips will include how to smile when walking into any room, how to read people better and faster, and how to turn a complaint into positive conversation with just two words.
The event is 4 to 5 PM Thursday, November 2 at the Hampton Inn in Madison Heights.
Attendees will receive:
- a free copy of the Work Hacks book
- a personal inscription, if you’d like
- a customer service presentation from the author
- appetizers and refreshments
- power networking with top leaders in the community
Attendees will also be able to purchase the book in bulk at at special price.