You’ve probably met my dear Aunt Sally.
Most likely, you met her when you were in high school. You may not recall what she looks like, but this wise old woman offered a valuable lesson.
Ol’ Aunt Sally understand how important it is to do certain things in order.
In fact, being familiar with my dear Aunt Sally would help you better understand how various Internet platforms have come to value the information you share online.
My dear Aunt Sally has always been insistent about the order of things. She can even help you appreciate Facebook’s current challenge in the handling of customer data.
In some ways, Sally is your Aunt, as well. She brought you a life lesson as valuable as any math skill. See if this example helps jog your memory.
What’s 2 + 3 x 3?
If you said, “15,” you’re wrong. The correct answer is “11.”
Fifteen is the answer you get by reading the equation from left to right, doing the addition part of the calculation before the multiplication as in 2 + 3 = 5, then 5 x 3 = 15.
But, if you do the multiplication first, the answer turns out to be completely different, as in 3 x 3 = 9, then 9 + 2 = 11.
Math isn’t flexible, neither is my dear Aunt Sally
Our society may be casual, but math is not. Here’s why.
Around five centuries ago, some brilliant mathematicians formulated something called the “order of operations.” This order is now known as PEMDAS or as many people refer to it– “Please Excuse My Dear Aunt Sally.”
PEMDAS stands for “Parentheses, Exponents, Multiplication and Division, Addition and Subtraction.”
If you got “15” as your initial answer in the above exercise, it’s because you forgot you met my dear Aunt Sally.
The order of operations and other forms of Boolean logic, play a big role in the marketing world when it comes to search, Internet algorithms and even creating a simple bulk e-mail campaign.
Don’t forget your relatives, especially, (yours and) my dear Aunt Sally!
There’s an order to the perfect sales call
The order of things is certainly important in my line of work.
I do sales coaching. In my opinion, most salespeople talk a bit more than they listen. Some sellers don’t listen much at all.
I help salespeople by teaching them to ask key questions that encourage the prospect to talk first.
When the prospect talks first, the seller can obtain all kinds of helpful information that he or she can then package into the sales presentation.
So when selling, the order is to listen first and then deliver your presentation. Tweet This
I’ll bet my dear Aunt Sally would love this blog post. What do you think? Please join the conversation below.
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