Everyone goes fast. Make it your business to stop fast. Tweet This
There’s big business in being different than others.
The NBA star has just been given the biggest contract in NBA history. The Rockets have agreed to pay Harden $170 million over the next four years. This means he’ll earn $228 million through the end of his contract.
Physically, Harden isn’t particularly impressive compared to his fellow NBA players. His wingspan is just above average by NBA standards. He’s not that tall, doesn’t jump especially high, and can’t run all that quickly.
But a recent bio-mechanics test revealed an area where James really stands out–stopping. Harden is the fastest in the game at slowing down.
This is why the Rockets think so much of him.
Deceleration is the skill that allows Harden to stop almost instantly from a dead run. Most importantly, stopping fast is that allows him to create enough separation to sneak off a jumper.
Marcus Elliott, is the founder and director of the Peak Performance Project, which has analyzed the bio-mechanics of hundreds of NBA players.
According to Elliott, Harden’s “eccentric force,” the force he generates when he stops his downward momentum, ranks in the 98th percentile.
“Athleticism, for me, is not being able to jump the highest or run the fastest. It’s being able to control it. I’m athletic in my own way, ” says Harden. “I know what I’m great at and what I’m not great at—and I use it to my advantage.”
Stop being unsuccessful
The most competitive businesses have a lot of money, tons of talent, and terrific marketing.
If your business doesn’t have all these things, your sales department can probably learn to pull out of bad deals faster. Your salespeople can get better at not calling on unqualified prospects.
Your various work teams can stop generating re-work and sitting in unproductive meetings.
Certainly you can get better at problem solving so that you slow down to think through the issues before trying a bunch of things that don’t work.
I’ll bet we can get your people to stop communicating so quickly that they have to issue apologies, retractions, and refunds.
Everyone uses PowerPoint when presenting, so I teach people to give even better presentations without it.
I once worked at a telecommunications company where the top salesperson, Diane regularly walked out of the weekly sales meeting.
The boss always clucked her tongue when this happened, but she never chastised, Diane.
The meetings were way too long and quite unproductive. Everyone knew it, even the boss.
Diane had real selling to do and she got really good at stopping the meeting in the way that mattered most to her magnificent sales. She developed the ability to stop attending.
Be different, be better
In today’s world, speed is really important.
Everyone notices when you go fast. We like to think fast, play fast, and work fast. And sometimes that gets us into trouble.
If you can’t beat your business competitors in conventional ways, be different. Be better.
See you when I come to town.