Seems like everyone is in the persuasion business these days. Advertisers find us through television, direct mail, billboards, radio, YouTube videos, pop-up ads, and even when we least expect it. My dentist uses a ceiling tile to promote a teeth whitener. Marketing companies track what we post about on Facebook and then arrange for us […]
Every business has a customer service problem.
I’ve yet to work with a client who didn’t need help improving their service model.
In many cases, the people providing the customer service are the last to become aware of the problem because they are used to the way things are. A good consultant can spot such problems almost immediately.
It’s cheaper to keep customers than to find new ones
Networking is really important to me. You could say that I do it for a living. I’ve been a professional speaker for twenty years and have never advertised my business. Instead, I gain clients through a very unique form of networking. Having an early career in the music business taught me the value of working […]
Has it already been ten years since the September 11 attacks on America?
The media is all over the story, often using the word “anniversary,” to describe the significance of the ten-year mark.
Anniversaries usually connote a celebration, which certainly seems inappropriate. I don’t know what word to suggest instead; there has never been an event like the terrorist attacks that sunny, autumn morning.
It was an event so significant that it is now remembered through its own dramatic grammar symbol. A cross between grammar and dramatic, you might say it’s “grammatic.” Journalists refer to the day as “9/11.”
It’s a pretty well-known fact that people don’t read books as much as they used to. As an author—and someone who reads a lot of books every year—I’ve been quite interested in this societal shift. The bigger question is this: Could we be reading fewer books, but learning more? Certainly we’re learning in new ways that […]