Seems like everyone is in the persuasion business these days. Advertisers find us through television, direct mail, billboards, radio, YouTube videos, pop-up ads, and even when we least expect it. My dentist uses a ceiling tile to promote a teeth whitener. Marketing companies track what we post about on Facebook and then arrange for us […]
When it comes to presentation tips, people want help fast. Most speaking coaches know how to get to the heart of the matter right away. But not all are good at conveying their ideas. Even fewer are good teachers. Watch how I get right to the point and almost instantly help an audience member become […]
Seven years into his career with the Detroit Lions, Matthew Stafford has finally decided to get a quarterback coach. As a sales coach who often deals with the psychology of people who need help, I find this story fascinating. The narrative is roughly the same for everyone–even superstars: You try something on your own and […]
Everyone goes fast. Make it your business to stop fast. Tweet This There’s big business in being different than others. Today’s lesson in stopping is presented by Houston Rockets guard, James Harden. The NBA star has just been given the biggest contract in NBA history. The Rockets have agreed to pay Harden $170 million over […]
I write articles so you don’t have to. Tweet this
Everyone that sells a product or service knows that it’s a good idea to post article content to promote your brand and drive traffic.
But who has time to write?
The problem is even more complicated for people who aren’t writers.
So, here’s an easy solution– publish other people’s content. And you can easily do it with their permission!
How to use other people’s articles
There’s a lot going on in The Perfect Sales Call (PSC). This important interaction involves dozens of power phrases that must be properly tested and delicately timed. Verbal cues must be matched by corresponding non-verbal cues, depending on whether the interaction is a phone call or a physical meeting. Of course, tone delivery, and timbre […]
Most of you are probably familiar with the classic public speaking adage to “Know your audience.” This is great advice for salespeople, too. The idea, of course, is that when a speaker or salesperson is familiar with the person(s) on the other side of the table, the person speaking can address that person’s needs. That […]
Everyone likes to make a good connection. I had the great pleasure of speaking in Great Britain a few weeks back. We were in Manchester, England to be precise. The video turned out pretty good, so I’m sharing it here. The talk was delivered at the RIBI Convention. RIBI stands for Rotary International in Great […]
If you’re clever about it, the telephone–our oldest selling tool–is is still a good way to get the job done. Tweet This The very first telephone call was a harbinger of things to come. Most everyone knows that Alexander Graham Bell invented the telephone, but you may not know that his first words on the […]
No matter how you earn a living, you are in the selling business. In fact, your ability to persuade is central to your success.
That’s why you must know how to deal with objections.
Strong selling is the life blood of every thriving organization. Yet, surprisingly few salespeople treat their vocation as a trade-craft. Effective salespeople maintain contact with their sales network. Successful salespeople view rejection as temporary. They constantly work to uncover and deal with objections. Here are 5 Cool Ideas for stronger sales. 1. Network “five deep.” […]
Effective marketing is not easy. The art of psychological attraction is a sophisticated mix of language, imagery, and delivery. To complicate matters, we all don’t agree about what constitutes good marketing. Some people prefer subtle messaging, some love the audacious approach. Notice that the accompanying photo doesn’t have a caption or a call-to-action of any […]