Americans live in interesting times. The most evolved society in history has overall, made an extra effort to be more patient, more tolerant, and to withhold judgment. Wait, what? Withhold judgment? We’re taught in schools and church not to judge others. Almost every day I hear someone use the phrase, “I’m not judging here” or […]
Compliments are great for relationships; but not everyone is good at giving them Men have never been the best at giving compliments, right, ladies? That’s why it’s good to know that there’s a place you can send men to learn the fine art of saying nice things to other human beings–even to other men. That […]
I write articles so you don’t have to. Tweet this
Everyone that sells a product or service knows that it’s a good idea to post article content to promote your brand and drive traffic.
But who has time to write?
The problem is even more complicated for people who aren’t writers.
So, here’s an easy solution– publish other people’s content. And you can easily do it with their permission!
How to use other people’s articles
There’s a lot going on in The Perfect Sales Call (PSC). This important interaction involves dozens of power phrases that must be properly tested and delicately timed. Verbal cues must be matched by corresponding non-verbal cues, depending on whether the interaction is a phone call or a physical meeting. Of course, tone delivery, and timbre […]
I often joke during performances that “almost everyone has a dad.” Whether you have a good relationship with dear ol’ dad is another issue. Family members can really put your communication skills to the test. Something about long-standing relationships often has us reading old scripts. The result? Even a simple family dinner can be very […]
Most of you are probably familiar with the classic public speaking adage to “Know your audience.” This is great advice for salespeople, too. The idea, of course, is that when a speaker or salesperson is familiar with the person(s) on the other side of the table, the person speaking can address that person’s needs. That […]
The telephone–our oldest selling tool is still a good way to get the job done. The very first telephone call was a harbinger of things to come. Most everyone knows that Alexander Graham Bell invented the telephone, but you may not know that his first words on the instrument were to his assistant, Thomas A. […]
No matter how you earn a living, you are in the selling business. In fact, your ability to persuade is central to your success.
That’s why you must know how to deal with objections.
Effective marketing is not easy. The art of psychological attraction is a sophisticated mix of language, imagery, and delivery. To complicate matters, we all don’t agree about what constitutes good marketing. Some people prefer subtle messaging, some love the audacious approach. Notice that the accompanying photo doesn’t have a caption or a call-to-action of any […]
I was fortunate to read some really good books early in life. These classics have become a part of me because their themes resonate so deeply in my life. Popular literature is like that for a lot of us, I suppose. A book becomes a classic because it attracts attention from a multitude of […]
Anytime is a good time for resolutions. The most successful resolutions offer anticipation of reward or the avoidance of pain. Freud wrote that pleasure and pain are terrific motivators. Here are 5 Cool Ideas for New Year’s resolutions.
1. Be purposeful in everything you do.
You can become much more efficient by striving for purpose in your daily activities. Do you just eat lunch or do you enrich relationships while you eat? What purpose do those two sitcoms serve you every night? What is the purpose of eating that bag of chips? More importantly, what types of consequences await you now that you’ve indulged? Be purposeful in everything you do. Walk with purpose and people will be more likely to respect your time.
2. Resolve not to be mediocre.
Use the freshness of the new year as an excuse for avoiding mediocrity. This can be a challenging task because industry markets products and services to the lowest common denominator. Junk food is marketed to the lowest common denominator. Fast food, for example, is produced cheaply and sold cheaply. Sitcom television is geared toward the masses. The people who produce sitcoms even provide a laugh track so that you’ll know when most people laugh. Give yourself an upgrade. Resolve to distance yourself from the lowest common denominator.
Being happy seems like such a simple concept and yet, very few people are truly happy. My father reminded me of this in his letters. I read the letters in the audiobook, Dear Michael Angelo – A Father’s Life Letters to His Son, which is available at www.MichaelAngeloCaruso.com.
In one of the letters, he wrote, “As individuals, we want to be happier than other people. This is difficult since we believe them to be happier than they really are.” Here are 5 Cool Ideas for being happier.