0 Americans live in interesting times. The most evolved society in history has overall, made an extra effort to be more patient, more tolerant, and to withhold judgment. Wait, what? Withhold judgment? We’re taught in schools and church not to judge others. Almost every day I hear someone use the phrase, “I’m not judging here” […]
0 Compliments are great for relationships; but not everyone is good at giving them Men have never been the best at giving compliments, right, ladies? That’s why it’s good to know that there’s a place you can send men to learn the fine art of saying nice things to other human beings–even to other men. […]
0 I often joke during performances that “almost everyone has a dad.” Whether you have a good relationship with dear ol’ dad is another issue. Family members can really put your communication skills to the test. Something about long-standing relationships often has us reading old scripts. The result? Even a simple family dinner can be […]
0 Everyone likes to make a good connection. I had the great pleasure of speaking in Great Britain a few weeks back. We were in Manchester, England to be precise. The video turned out pretty good, so I’m sharing it here. The talk was delivered at the RIBI Convention. RIBI stands for Rotary International in […]
0 To believe in something, and not live it, is dishonest. -Mohandas K. Ghandi A good attitude is important in every job, but attitude is critical for people in the selling profession. Prospects and customers have come to expect a certain quality of excitement and optimism from salespeople. A damp personality won’t help you close […]
0 If being healthy at home is a treat, then being healthy on the road is a luxury. Each year I fly about at least 50,000 miles to give speeches and presentations. This year, I’ll rent about four dozen cars and sleep in 90 strange beds. I’ll stay in a lot of hotels, too (ha!). […]
0 Testimonials are the way to go. Why? Because when you tell people how great you are it’s advertising. But when a third-party tells people how great you are, it’s the truth. Tweet This Endorsements and third-party testimonials are vital to business growth. In the old days, a person asked a satisfied customer to send a letter of […]
0 Was he “the greatest?” People are saying nice things about Muhammad Ali these days. When the boxer died in 2016 at age 74, almost every epitaph referred to him as “the greatest.” It’s instructional to note that Ali had referred to himself as “the greatest” for decades. A master at self-promotion, Ali used the catch phrase […]
There are over 500,000 words in the English language, but some words are more important than others.
Language can motivate, inspire, and also depress, so the power of words cannot be underestimated.
As the author of many books on communication and a veteran public speaker, I’ve identified what I think are the most important fifteen words you can ever use with another person.
And since words are usually used in phrases or sentences, I’ll give you the five most powerful words, then the four most powerful, followed by the three most powerful, the two most powerful words, and finally the single most important word you can ever use with another person.