The About page on your website is not just about you. It’s about the reader and how he or she can quickly ascertain the value of what you’re offering. If you’re like most people, you set up your “About page” of your website once in the beginning and then never really go back to it. […]
Stop worrying about the competition. Just compete with yourself. Tweet This Trying to keep up with the Jones’s can be exhausting and unrewarding. Being fixated on “the enemy” distracts your team from focusing on themselves. Copying others isn’t the secret to success. Be original. Be the best you can be with your own style and then […]
Meeting planners are getting better at sales and marketing, but we have a lot to learn, especially about the wondrous marketing power of YouTube videos. I recently received an email informing me that a dinner event I had been invited to had been cancelled. The cancellation was due to a lack of registrations and occurred only four […]
Everyone goes fast. Make it your business to stop fast. Tweet This There’s big business in being different than others. Today’s lesson in stopping is presented by Houston Rockets guard, James Harden. The NBA star has just been given the biggest contract in NBA history. The Rockets have agreed to pay Harden $170 million over […]
I write articles so you don’t have to. Tweet this
Everyone that sells a product or service knows that it’s a good idea to post article content to promote your brand and drive traffic.
But who has time to write?
The problem is even more complicated for people who aren’t writers.
So, here’s an easy solution– publish other people’s content. And you can easily do it with their permission!
How to use other people’s articles
Effective marketing is not easy. The art of psychological attraction is a sophisticated mix of language, imagery, and delivery. To complicate matters, we all don’t agree about what constitutes good marketing. Some people prefer subtle messaging, some love the audacious approach. Notice that the accompanying photo doesn’t have a caption or a call-to-action of any […]
They don’t teach it at colleges or universities. They don’t teach it at most companies. Few businesses purposely teach it. Most people learn to be professional by trial-and-error. Tweet This Here are some tips for being professional. The late, Joe Gilliam, one of my early mentors, said that “professionals constantly need to take in good information.” […]
TED is more than an amazing website. It’s also a platform for sharing ideas. And TED is a culture. TED speakers have become rock stars, mostly for their ability to convey their passion and ideas in about 18 minutes. The most popular TED talk of all time is by Sir Ken Robinson (left). He used […]
The secret to marketing an event is to promote in a way that attains what advertisers call qualified “impressions.” You can get impressions in dozens of ways ranging from expensive mass communication such as broadcast media and billboards to cheap or free strategies such as social media and email. Pdfs (Portable Document Format files) are […]
Dear Prospective Client/Sales Manager– I listened carefully when you explained what was happening at your business. I’ve created a “punch list” of things I can do for your team, if you think we’re a good fit. Simply print out this email and put a check mark next to the line items that appeal to you: __ […]
Have you ever noticed that when a photographer says, “Smile!” that people in the photograph look a little fake?
Smiling, although natural, can be complicated. That’s probably why we don’t do it more often, even when we’re being photographed.
But there are other reasons people don’t smile. The list is extensive and includes, insecurity, lack of self-awareness, discomfort, low self-esteem, fatigue, and unhappiness.
Once in a while, I’ll accidentally catch a glimpse of my resting face when I use the reverse lens on my cell phone to do a selfie. Us self-promoters do a lot of selfies.
Famous people are fascinating.
I’ve been fortunate to meet many well-known people through the years–Mike Love (Beach Boys), George Herbert Walker Bush (photo of us on my Web site), pop star Rick Springfield, speaker Tony Robbins (pictured at bottom), best-selling authors Mark Victor Hansen (Chicken Soup for the Soul), Dr. Stephen Covey (author of 7 Habits of Highly Effective People), many more and counting.
But luck isn’t the only determining factor when it come to meet