Effective marketing is not easy. The art of psychological attraction is a sophisticated mix of language, imagery, and delivery. To complicate matters, we all don’t agree about what constitutes good marketing. Some people prefer subtle messaging, some love the audacious approach. Notice that the accompanying photo doesn’t have a caption or a call-to-action of any […]
I Just Promised This to a Sales Manager
Dear Prospective Client/Sales Manager– I listened carefully when you explained what was happening at your business. I’ve created a “punch list” of things I can do for your team, if you think we’re a good fit. Simply print out this email and put a check mark next to the line items that appeal to you: __ […]
How to hire an amazing keynote speaker
So you need to hire a keynote speaker? Your conference, trade show or corporate events are big deals. So much time, energy, and money will be spent entertaining and educating your audience. And now, your reputation is staked on the success of the keynote speaker you select, wow. Hiring the right keynote speaker is challenging […]
A Smile Makes You More Articulate
Have you ever noticed that when a photographer says, “Smile!” that people in the photograph look a little fake?
Smiling, although natural, can be complicated. That’s probably why we don’t do it more often, even when we’re being photographed.
But there are other reasons people don’t smile. The list is extensive and includes, insecurity, lack of self-awareness, discomfort, low self-esteem, fatigue, and unhappiness.
Once in a while, I’ll accidentally catch a glimpse of my resting face when I use the reverse lens on my cell phone to do a selfie. Us self-promoters do a lot of selfies.
Busy is Not Always Productive
The tiny hummingbird flaps its wings so quickly, it can hover in one mid-air. But being busy doesn’t always translate into productivity.
Frantic lawmakers, for example, have been frantically trying “fix” the economy, even though it’s fairly evident they have no idea what’s wrong. (If they knew something was wrong, they would have fixed it before we got to this sorry situation.)
The Art of Interrupting
The idea of course, is that it’s okay to interrupt as long as you apologize first.
You might say, for example, “Excuse me. I’m sorry to interrupt, but if I wanted to quickly say ‘hello.'”
One must also practice good judgment when it comes to deciding to stay in the conversation or move along quickly.
It helps to have a feel for the type of conversation you are interrupting. If it’s a private confab, you should move along quickly or perhaps wait for a better time to insert yourself into the situation.
Feedback Is Often Disguised as Criticism
Professional speakers get tons of feedback.
MAC green purple speak 300 dpi crpd We may get formally evaluated more than almost any profession. Conference chairpersons, meeting planners and Human Resource executives love to collect exit evaluations after every program. This data is then analyzed and computed before it is shared with all concerned.