Meeting planners are getting better at sales and marketing, but we have a lot to learn, especially about the wondrous marketing power of YouTube videos. I recently received an email informing me that a dinner event I had been invited to had been cancelled. The cancellation was due to a lack of registrations and occurred only four […]
As the signature story goes, a Zappos.com call center employee received a call from a customer at 3 am one morning. The Zappos customer may have been slightly inebriated. He was frustrated that he couldn’t find an open pizza store. Instead of gently turning the customer away, the employee found an open pizzeria and arranged a […]
Effective marketing is not easy. The art of psychological attraction is a sophisticated mix of language, imagery, and delivery. To complicate matters, we all don’t agree about what constitutes good marketing. Some people prefer subtle messaging, some love the audacious approach. Notice that the accompanying photo doesn’t have a caption or a call-to-action of any […]
Sales are the lifeblood of every organization, right?
Even non-profit businesses and Rotary clubs must generate revenue in order to survive.
And yet, it seems to be getting harder and harder to sell. The government instituted a “Do Not Call” list in 2008. Savvy prospects are often one step ahead of the salesperson. Sales expert Jeffrey Gitomer is right when he says, “People don’t like to be sold to.”
The secret to marketing an event is to attain what advertisers call “impressions.” Pdfs (Portable Document Format files) are rather “old school,” because they have to be delivered as an attachment via traditional email. But people don’t open their email much anymore. And what if folks read your email, but don’t bother to open the […]
All companies need to stay fresh. Every organization wants its brand wants to be viable. Being viable requires a strong value proposition, good quality products and services, and clever marketing. Staying viable also requires a crystal ball. It’s impossible to predict the future regarding the competition, technology, internal surprises, and just plain bad luck. Don’t […]
So you need to hire a keynote speaker? Your conference, trade show or corporate events are big deals. So much time, energy, and money will be spent entertaining and educating your audience. And now, your reputation is staked on the success of the keynote speaker you select, wow. Hiring the right keynote speaker is challenging […]