Effective marketing is not easy. The art of psychological attraction is a sophisticated mix of language, imagery, and delivery. To complicate matters, we all don’t agree about what constitutes good marketing. Some people prefer subtle messaging, some love the audacious approach. Notice that the accompanying photo doesn’t have a caption or a call-to-action of any […]
Every business has a customer service problem.
I’ve yet to work with a client who didn’t need help improving their service model.
In many cases, the people providing the customer service are the last to become aware of the problem because they are used to the way things are. A good consultant can spot such problems almost immediately.
It’s cheaper to keep customers than to find new ones
The cardinal sin of selling is not knowing when to walk away. Learn how to avoid unhappy deals so you can sell more efficiently and perfect your trade-craft.
The secret to marketing an event is to attain what advertisers call “impressions.” Pdfs (Portable Document Format files) are rather “old school,” because they have to be delivered as an attachment via traditional email. But people don’t open their email much anymore. And what if folks read your email, but don’t bother to open the […]
Dear Prospective Client/Sales Manager– I listened carefully when you explained what was happening at your business. I’ve created a “punch list” of things I can do for your team, if you think we’re a good fit. Simply print out this email and put a check mark next to the line items that appeal to you: __ […]
It’s true. An e-book is just like a real book. I just had a fun phone conversation with college basketball legend, Chantal Vallee. She’s the lady that took the female basketball team at the University of Windsor from last place to first place and kept them there for five consecutive years. I had the pleasure […]
There are over 500,000 words in the English language, but some words are more important than others.
Language can motivate, inspire, and also depress, so the power of words cannot be underestimated.
As the author of many books on communication and a veteran public speaker, I’ve identified what I think are the most important fifteen words you can ever use with another person.
And since words are usually used in phrases or sentences, I’ll give you the five most powerful words, then the four most powerful, followed by the three most powerful, the two most powerful words, and finally the single most important word you can ever use with another person.
The tiny hummingbird flaps its wings so quickly, it can hover in one mid-air. But being busy doesn’t always translate into productivity.
Frantic lawmakers, for example, have been frantically trying “fix” the economy, even though it’s fairly evident they have no idea what’s wrong. (If they knew something was wrong, they would have fixed it before we got to this sorry situation.)
The idea of course, is that it’s okay to interrupt as long as you apologize first.
You might say, for example, “Excuse me. I’m sorry to interrupt, but if I wanted to quickly say ‘hello.'”
One must also practice good judgment when it comes to deciding to stay in the conversation or move along quickly.
It helps to have a feel for the type of conversation you are interrupting. If it’s a private confab, you should move along quickly or perhaps wait for a better time to insert yourself into the situation.
Peter Falk, who played one of television’s greatest characters, passed away last week, but not before giving salespeople one of the greatest closing techniques of all time.
Falk played Lt. Columbo, a bumbling police detective so unusual, he didn’t need a first name. Columbo was a true original, a slow-moving, hunched over man wearing a rumpled raincoat and carrying a stogie.
Columbo never seemed to know which way was up—until he solved the crime, usually by tricking the perpetrator into talking too much.
Professional speakers get tons of feedback.
MAC green purple speak 300 dpi crpd We may get formally evaluated more than almost any profession. Conference chairpersons, meeting planners and Human Resource executives love to collect exit evaluations after every program. This data is then analyzed and computed before it is shared with all concerned.