Most of you are probably familiar with the classic public speaking adage to “Know your audience.” This is great advice for salespeople, too. The idea, of course, is that when a speaker or salesperson is familiar with the person(s) on the other side of the table, the person speaking can address that person’s needs. That […]
It’s always a good time to say “thank you.” Gratitude is such an important message for those we care about in business and in our personal lives. Here are a few reasons to say thank you: It’s the right thing to do The other person feels better You feel better A proper “thank you” can […]
Every business has a customer service problem.
I’ve yet to work with a client who didn’t need help improving their service model.
In many cases, the people providing the customer service are the last to become aware of the problem because they are used to the way things are. A good consultant can spot such problems almost immediately.
It’s cheaper to keep customers than to find new ones
All companies need to stay fresh The devil is in the details The above phrase is widely attributed to German-born architect, Ludwig Mies van der Rohe (1886–1969). It’s an odd phrase, in any case. Really, the angel is in the details, right? Details are what make most things great. Consider the art of communication. […]
Summertime means barbecues, swimming, and fishing. I spent some time on a lake recently and it occurs to me that fishing is a lot like selling. Each is a two-step process involving attraction and then some form of completion. Fishing has evolved quite a bit through the years thanks to technology and better gear. […]
It’s a pretty well-known fact that people don’t read books as much as they used to. As an author—and someone who reads a lot of books every year—I’ve been quite interested in this societal shift. The bigger question is this: Could we be reading fewer books, but learning more? Certainly we’re learning in new ways that […]
All companies need to stay fresh. Every organization wants its brand wants to be viable. Being viable requires a strong value proposition, good quality products and services, and clever marketing. Staying viable also requires a crystal ball. It’s impossible to predict the future regarding the competition, technology, internal surprises, and just plain bad luck. Don’t […]
So you need to hire a keynote speaker? Your conference, trade show or corporate events are big deals. So much time, energy, and money will be spent entertaining and educating your audience. And now, your reputation is staked on the success of the keynote speaker you select, wow. Hiring the right keynote speaker is challenging […]