Seven years into his career with the Detroit Lions, Matthew Stafford has finally decided to get a quarterback coach. As a sales coach who often deals with the psychology of people who need help, I find this story fascinating. The narrative is roughly the same for everyone–even superstars: You try something on your own and […]
Get noticed by how fast you stop
Everyone goes fast. Make it your business to stop fast. Tweet This There’s big business in being different than others. Today’s lesson in stopping is presented by Houston Rockets guard, James Harden. The NBA star has just been given the biggest contract in NBA history. The Rockets have agreed to pay Harden $170 million over […]
Use my article content free
I write articles so you don’t have to. Tweet this
Everyone that sells a product or service knows that it’s a good idea to post article content to promote your brand and drive traffic.
But who has time to write?
The problem is even more complicated for people who aren’t writers.
So, here’s an easy solution– publish other people’s content. And you can easily do it with their permission!
How to use other people’s articles
The perfect sales call
There’s a lot going on in The Perfect Sales Call (PSC). This important interaction involves dozens of power phrases that must be properly tested and delicately timed. Verbal cues must be matched by corresponding non-verbal cues, depending on whether the interaction is a phone call or a physical meeting. Of course, tone delivery, and timbre […]
“Know your audience” is only half the tip
Most of you are probably familiar with the classic public speaking adage to “Know your audience.” This is great advice for salespeople, too. The idea, of course, is that when a speaker or salesperson is familiar with the person(s) on the other side of the table, the person speaking can address that person’s needs. That […]
Join me for “the art of connection” in England
Everyone likes to make a good connection. I had the great pleasure of speaking in Great Britain a few weeks back. We were in Manchester, England to be precise. The video turned out pretty good, so I’m sharing it here. The talk was delivered at the RIBI Convention. RIBI stands for Rotary International in Great […]
Selling by telephone
The telephone–our oldest selling tool is still a good way to get the job done. The very first telephone call was a harbinger of things to come. Most everyone knows that Alexander Graham Bell invented the telephone, but you may not know that his first words on the instrument were to his assistant, Thomas A. […]
9 ways for getting to “yes”
No matter how you earn a living, you are in the selling business. In fact, your ability to persuade is central to your success.
That’s why you must know how to deal with objections.
5 cool ideas for stronger selling
Strong selling is the life blood of every thriving organization. Yet, surprisingly few salespeople treat their vocation as a trade-craft. Effective salespeople maintain contact with their sales network. Successful salespeople view rejection as temporary. They constantly work to uncover and deal with objections. Here are 5 Cool Ideas for stronger sales. 1. Network “five deep.” […]
Marketing–a lot harder than it looks
Effective marketing is not easy. The art of psychological attraction is a sophisticated mix of language, imagery, and delivery. To complicate matters, we all don’t agree about what constitutes good marketing. Some people prefer subtle messaging, some love the audacious approach. Notice that the accompanying photo doesn’t have a caption or a call-to-action of any […]
Use referral selling to grow sales
Sales are the lifeblood of every organization, right?
Even non-profit businesses and Rotary clubs must generate revenue in order to survive.
And yet, it seems to be getting harder and harder to sell. The government instituted a “Do Not Call” list in 2008. Savvy prospects are often one step ahead of the salesperson. Sales expert Jeffrey Gitomer is right when he says, “People don’t like to be sold to.”
Networking is not about you
Networking is really important to me. You could say that I do it for a living. I’ve been a professional speaker for twenty years and have never advertised my business. Instead, I gain clients through a very unique form of networking. Having an early career in the music business taught me the value of working […]