The telephone–our oldest selling tool is still a good way to get the job done. The very first telephone call was a harbinger of things to come. Most everyone knows that Alexander Graham Bell invented the telephone, but you may not know that his first words on the instrument were to his assistant, Thomas A. […]
No matter how you earn a living, you are in the selling business. In fact, your ability to persuade is central to your success.
That’s why you must know how to deal with objections.
Effective marketing is not easy. The art of psychological attraction is a sophisticated mix of language, imagery, and delivery. To complicate matters, we all don’t agree about what constitutes good marketing. Some people prefer subtle messaging, some love the audacious approach. Notice that the accompanying photo doesn’t have a caption or a call-to-action of any […]
I was fortunate to read some really good books early in life. These classics have become a part of me because their themes resonate so deeply in my life. Popular literature is like that for a lot of us, I suppose. A book becomes a classic because it attracts attention from a multitude of […]
Anytime is a good time for resolutions. The most successful resolutions offer anticipation of reward or the avoidance of pain. Freud wrote that pleasure and pain are terrific motivators. Here are 5 Cool Ideas for New Year’s resolutions.
1. Be purposeful in everything you do.
You can become much more efficient by striving for purpose in your daily activities. Do you just eat lunch or do you enrich relationships while you eat? What purpose do those two sitcoms serve you every night? What is the purpose of eating that bag of chips? More importantly, what types of consequences await you now that you’ve indulged? Be purposeful in everything you do. Walk with purpose and people will be more likely to respect your time.
2. Resolve not to be mediocre.
Use the freshness of the new year as an excuse for avoiding mediocrity. This can be a challenging task because industry markets products and services to the lowest common denominator. Junk food is marketed to the lowest common denominator. Fast food, for example, is produced cheaply and sold cheaply. Sitcom television is geared toward the masses. The people who produce sitcoms even provide a laugh track so that you’ll know when most people laugh. Give yourself an upgrade. Resolve to distance yourself from the lowest common denominator.
Being happy seems like such a simple concept and yet, very few people are truly happy. My father reminded me of this in his letters. I read the letters in the audiobook, Dear Michael Angelo – A Father’s Life Letters to His Son, which is available at www.MichaelAngeloCaruso.com.
In one of the letters, he wrote, “As individuals, we want to be happier than other people. This is difficult since we believe them to be happier than they really are.” Here are 5 Cool Ideas for being happier.
Every business has a customer service problem.
I’ve yet to work with a client who didn’t need help improving their service model.
In many cases, the people providing the customer service are the last to become aware of the problem because they are used to the way things are. A good consultant can spot such problems almost immediately.
It’s cheaper to keep customers than to find new ones
I’m speaking in Jamaica and brought some reading material on the trip.
My September/October issue of AAA Living magazine features an interesting article on the dangers of “deering while driving.” It got me thinking about how humans handle problems.
Apparently, there are 1.5 million car-deer collisions annually. The magazine states that the crashes kill some 150 people. These accidents aren’t healthy for the deer, either, as hardly any of them are wearing safety belts.
Here’s a surprising driving tip
The article lists three ways to avoid an unwanted wildlife encounter:
1) Stay alert. Deer are the most active at dawn and dusk.
2) Deer travel in herds. If you see one animal, there are probably many more nearby.
The third piece of advice is rather surprising:
3) Don’t veer for deer. Experts say that swerving is much more dangerous than hitting the animal. Veering could easily introduce oncoming traffic or an unforgiving bridge abutment into the equation.
5 Cool Ideas for Avoiding Information Overload
The good news is that we live in an information age. The bad news is that there seems to be way too much information. Here are 5 Cool Ideas for avoiding information overload.
1. Writing things down relieves stress.
Humans experience stress when they have to remember too much. Putting things on paper allows you to focus on more immediate concerns, like whether your zipper is down. Record the information into a time management system, rather than on scraps of paper.
2. Keep one calendar and put everything in it.
Maintain one calendar and keep it with you at all times. This calendar should include social events, work appointments and the kids’ soccer games. Keeping one calendar will help integrate your business and personal life.
Sales are the lifeblood of every organization, right?
Even non-profit businesses and Rotary clubs must generate revenue in order to survive.
And yet, it seems to be getting harder and harder to sell. The government instituted a “Do Not Call” list in 2008. Savvy prospects are often one step ahead of the salesperson. Sales expert Jeffrey Gitomer is right when he says, “People don’t like to be sold to.”
Networking is really important to me. You could say that I do it for a living. I’ve been a professional speaker for twenty years and have never advertised my business. Instead, I gain clients through a very unique form of networking. Having an early career in the music business taught me the value of working […]
Want to win an easy couple of bucks?
Introduce the term “Daylight Savings Time” into a friendly discussion. Then, ask “Wait a minute–is the proper term, ‘Daylight Savings Time’ or ‘Daylight Saving Time?’
Most people feel the term flows better with the extra “s,” so be prepared to take the opposing view in a friendly wager. Try not to be too smug when you collect. Heehee.
The official spelling is Daylight Saving Time, not Daylight SavingS Time.
“Saving” is used here as a verbal adjective or a participle because it modifies “time.” The term Daylight Saving Time would be more grammatically correct as “daylight-saving time.”