Effective marketing is not easy. The art of psychological attraction is a sophisticated mix of language, imagery, and delivery. To complicate matters, we all don’t agree about what constitutes good marketing. Some people prefer subtle messaging, some love the audacious approach. Notice that the accompanying photo doesn’t have a caption or a call-to-action of any […]
They don’t teach it at colleges or universities. They don’t teach it at most companies. Few businesses purposely teach it. Most people learn to be professional by trial-and-error. Tweet This Here are some tips for being professional. The late, Joe Gilliam, one of my early mentors, said that “professionals constantly need to take in good information.” […]
TED is more than an amazing website. It’s also a platform for sharing ideas. And TED is a culture. TED speakers have become rock stars, mostly for their ability to convey their passion and ideas in about 18 minutes. The most popular TED talk of all time is by Sir Ken Robinson (left). He used […]
Dear Prospective Client/Sales Manager– I listened carefully when you explained what was happening at your business. I’ve created a “punch list” of things I can do for your team, if you think we’re a good fit. Simply print out this email and put a check mark next to the line items that appeal to you: __ […]
Have you ever noticed that when a photographer says, “Smile!” that people in the photograph look a little fake?
Smiling, although natural, can be complicated. That’s probably why we don’t do it more often, even when we’re being photographed.
But there are other reasons people don’t smile. The list is extensive and includes, insecurity, lack of self-awareness, discomfort, low self-esteem, fatigue, and unhappiness.
Once in a while, I’ll accidentally catch a glimpse of my resting face when I use the reverse lens on my cell phone to do a selfie. Us self-promoters do a lot of selfies.
Famous people are fascinating.
I’ve been fortunate to meet many well-known people through the years–Mike Love (Beach Boys), George Herbert Walker Bush (photo of us on my Web site), pop star Rick Springfield, speaker Tony Robbins (pictured at bottom), best-selling authors Mark Victor Hansen (Chicken Soup for the Soul), Dr. Stephen Covey (author of 7 Habits of Highly Effective People), many more and counting.
But luck isn’t the only determining factor when it come to meet
There are over 500,000 words in the English language, but some words are more important than others.
Language can motivate, inspire, and also depress, so the power of words cannot be underestimated.
As the author of many books on communication and a veteran public speaker, I’ve identified what I think are the most important fifteen words you can ever use with another person.
And since words are usually used in phrases or sentences, I’ll give you the five most powerful words, then the four most powerful, followed by the three most powerful, the two most powerful words, and finally the single most important word you can ever use with another person.
Peter Falk, who played one of television’s greatest characters, passed away last week, but not before giving salespeople one of the greatest closing techniques of all time.
Falk played Lt. Columbo, a bumbling police detective so unusual, he didn’t need a first name. Columbo was a true original, a slow-moving, hunched over man wearing a rumpled raincoat and carrying a stogie.
Columbo never seemed to know which way was up—until he solved the crime, usually by tricking the perpetrator into talking too much.